WHERE AMERICA SWIMS™

ANTHONY & SYLVAN POOLS

ANTHONY POOLS & SYLVAN POOLS
THE MERGER OF TWO SWIMMING POOL GIANTS

When Sylvan Pools and Anthony Pools merged, they needed something that would not only draw their companies together, but a tagline that would convey to people the significance of this new partnership. Our team members came up with, “Where America Swims” and the campaign helped Anthony & Sylvan Pools grow substantially over the years.

WITH MORE THAN 70,000 POOLS BUILT, THERE ARE MANY RENOVATION OPPORTUNITIES

Recognizing that over a 70-year history, Anthony & Sylvan Pools had built thousands of pools that would someday need renovation, our graphic designers designed direct mail campaigns that utilized the vast Anthony & Sylvan database to capture a high ROI on repeat business and customer satisfaction.

A HOUSE WITH A POOL NEEDS A FENCE

Anthony & Sylvan Pools recognized the needs of pool-owners and expanded into the outdoor environment arena by creating a new child-brand, Sylvan-fence. To go to market they needed a logo and a direction. Logo designs and sales materials were designed to close the deal for pool buyers.

RUBBER DUCKY YOU’RE THE ONE

Anthony & Sylvan Pools wanted to send customers a card on the anniversary of their pool completion. Their goal was to encourage customers to visit the retail pool supply centers or make purchases online. Our designers created a series of mailings that directly related to the number of years customers have owned their pool. Each year a customer receives a rubber duck mailing, and a promotional offer. Online sales have been positively affected by the campaign.

STOPPING TRAFFIC

Statistics showed that Anthony & Sylvan Pool customers were traveling to and from the suburbs using many primary and secondary highways. We created eye-catching billboards that were rotated throughout the marketplace from February until late August, with strong lead generation results.

PRINT IS NOT DEAD – BOUTIQUE PUBLICATIONS ARE STILL ON THE RISE

For a custom swimming pools designer, boutique publications and regional ad buys are your bread and butter. Creative design combined with the right media mix is the key to success for Anthony & Sylvan Pools. Our team designed ads that drove customers to the website to get an exclusive offer or to see more pool ideas. More than 70% of Anthony & Sylvan customers contacted them via their website, so it was essential that all ads gave people a reason to visit the web.

We are a diversified digital marketing agency with core competencies in custom websites, application development and turn key solutions for all types of digital marketing needs. Optimism, mindfulness and mutual trust are key ingredients in every collaborative relationship we build.

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  • Rabid Minds Digital Agency
    911 Arch Street, Suite 301
    Philadelphia, PA 19107