10 Jul Facebook Adds AR To Ad Offerings
Facebook continues to add options to entice brands. Now, Facebook users will be able to play with a brand’s AR camera effects right in their News Feeds.
The ads can also include calls-to-action directly within the camera experience, which is good news for brands with something to sell.
Michael Kors was the first brand to test AR ads on Facebook. The ads let fashionistas virtually “try on” sunglasses, and then make a purchase if they like what they see. Financial terms of the ad buy were not disclosed.
Facebook plans to add VR ad campaigns from additional brand partners including Sephora later in the summer.